Tesla is launching a new online ordering system with about four fixed installation options, which the company says will save consumers one-third of the cost.
The new online order form recommends one of four options based on the customer’s home address and average electricity bill. According to the user’s recommendation, the user can choose one of four packages from 4.08 kW to 16.32 kW. All packages have battery energy storage options.
An analyst said that the fixed size may be useful for some but not all solar customers and may reduce Tesla’s share of the residential market. Industry analysts say the success of the new plan will depend on consumer demand and acceptance.
Analysts said Tesla’s newly announced sales plan emphasizes online orders and fixed installation options, and it may change the solar industry if customers want it.
Vikram Agarwal, CEO and founder of the energy age of the online solar market, said that unlike the online ordering system already used by other solar companies, the Tesla website is not just a lead collection project, existing orders The system collects user information in order to connect them with sales staff who will guide the buyer through the bidding, design and installation process.
According to a statement on June 19, Tesla’s system uses an internal software platform to select the rooftop location for the package selected by the customer. Tesla said that the digital design and bidding process, together with standardized options, will reduce Tesla’s related sales and marketing costs by 64%.
David Feldman, a senior financial analyst at the National Renewable Energy Laboratory, said that like many home renovation projects, rooftop solar is usually a intensive and expensive process, similar to Install new cabinets or granite countertops. Tesla, with its experience in car sales, wants to change this situation-selling rooftop solar energy as other standardized household appliances, such as washing machines.
Agarwal said: “This is revolutionary. This is unique.” Although this process is theoretically feasible, there is a problem: a one-size-fits-all solution may not be suitable for all potential customers.
Feldman said that consumers understand cars, they understand appliances. However, rooftop solar is relatively new, and the rules and regulations of each state are different. Another problem is how to interact with the technology that every family already has. Therefore, although this standardized order may be applicable to solar homes in California, for old houses in the Midwest, the situation may be very different.
Feld said that there is another question whether the new order process will be welcomed by consumers. Perhaps because consumers have limited experience in solar energy, installers have traditionally had to invest a lot of money to obtain customers to complete sales. Feldman believes that lowering costs will indeed lower costs, but companies that have done so in the past-including Tesla itself-have lost market share as a result.
Therefore, Feldman believes that Tesla’s initiative is feasible. This is just a question of the size of the market that is ready and able to adopt standardized solar energy.
He said: “Maybe there is enough market, you don’t have to have a product suitable for everyone. This is about the question of percentage. How big are they wanting a solar company? Do they want to return to the largest seller of residential solar energy? I Think, if you look at what they say, they say they want to change what is more important is profitability, which means that certain practices that make them the largest companies may not be profitable.”
Agarwal agreed with this. He believes that the success of the new plan will depend on consumer responses, and consumer responses remain to be seen. But Agarwal said that Tesla’s experiment is a necessary test for potential new business models in the solar industry.
He said: “I am very excited because I am a loyal advocate of innovation, and I think that when companies try to change the status quo and do things in different ways, it will drive more innovation.”